Wednesday, April 25, 2012

Response: Book Cover

Tuesday was fun. I liked seeing everyone's reactions to all the different opinions being tossed around. I think Brittany's might have been my favorite when they told her her design was too "progressive" haha.

I'm used to the marketing kind of criticism from my job and I've learned to work within the parameters that they want me to, but this was different in that I got to start out doing whatever I wanted and now it has to be fit into the needs of the marketing people. I think a lot of people thought that lady was being a bit harsh or too conservative, but really she was just doing her job. Marketing is a whole different medium of design and writing than editorial. I'll admit, I was kind of let down that I'll have to change my white cover, but I totally get that the jacket has to be easily accessible to multiple platforms of usage and has to be able to work in all sizes. It's like designing a logo. You have to make sure it will look good both big and small because it's going to be put on everything.

The one thing that never occurred to me was the authors being involved in picking the cover. I felt like a dummy for not considering that. I can totally see where they were trying to mitigate any disputes that may arise with the authors since the book is their lovechild.

I loved Dwight; he was cracking me up with his soft voice and charged opinions. He seems like a great advocate for us and will get the best, most creative covers published. Good luck to everyone, can't wait to see which ones get picked!

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