I have a marketing assistant/graphic design position at the School of Information Science & Learning Technologies. It's a division of the College of Education here at MU. Did ya get all that? Yeah. Try putting that name on third of a page info cards.
I generally love my job, but sometimes it can be frustrating. Especially when it comes to the marketing stuff for our services and master's programs/degrees. EVERYTHING HAS TO BE BLACK AND GOLD AND HAVE A STACKED MU ON IT. So. Much. School. Spirit.
It's also sometimes hard to be creative with typography and layout because it has be official looking or whatever. Not to mention I've got 10 different opinions floating around in my head from cool people like my boss and then from stuffy academic professors. I've learned a lot from this job about how to communicate and problem solve to fit other people's ideals with my design style.
So I work in the section of the office with the web guys, who are awesome. My latest project is designing an info card that explains what the web department does and what services they offer. And of course the #1 guideline: it has to be black and gold. So I figure if I have to make an info card about something complicated like computer programming and it has to be a boring color palette, I'm going to make it fun. Because the guys are fun and although what they do isn't glamourous, it's essential and keeps the department running virally. So I wanted to spice up their info card and make it special. We'll see how that flies...Here's what I've got for the front so far. It's simple, but believe me, simple is so much better than the amount of text they usually make me cram on a single side of a card.
I just wanted to make it attention grabbing on the front and then put all the info on the back. I wanted SISLTweb to stick out because obviously that's what the card is about. So it kind of looks like a title to the card, plus integrates into the question. I'm banking on my use of "you" to get people on my side (marketing people love direct address to the customer). I'm hoping they'll be pleased with the freshness of it. Then maybe I can redo everything else in this style so that we have a cohesive theme throughout our materials (which are just a mess of different styles, sizes, layouts, colors, everything). We shall see. You guys think editors are bad...try dealing with one of those bosses that think "synergy" is a real thing.
I'm assuming that David is one of the guys you work with? If so, then yes, you're right he is very fun. I'm confused as to what exactly the card is...at first I thought that it was a business card, but it looks too long and skinny for that. Does it have information on the other side? Just wanted to clear that up...
ReplyDeleteDesign wise, I like it, but I'd mix up the arrangement of colors. I'd nix the yellow bars on the top and bottom, change SISLT to yellow. I think that'd make it stand out a lot more!