Wednesday, March 14, 2012

Critique: Vox5

I've been wanting to do the Vox5 forever now. The iPad means bold colors, big text and luscious photos. When Rachel emailed me about doing it she said that they wanted to start pushing for more typographic/illustrative covers instead of just photos. At first I thought, why start this push for pure creativity with me? I was kind of dreading it because I didn't want to let anybody down when they found out I'm not THAT creative. But then I accepted it as a challenge to my abilities and went in with my chin high and my magic mouse charged.

So I think I've mentioned this before, but I freaking love concert posters. I hope to one day possess the amount of skill it takes to execute one, but a lot of them rely heavily on hand drawn work, a talent which I will most likely never possess (elementary art class was hard). So to those of you artists in the class, if you like music, DO A CONCERT POSTER. Because I'm jealous and you should be using your talents and creative minds to their fullest and I can only imagine great work would come of it.

This relates, I promise. So the music section was about Matt Nathanson coming to the Blue Note so I decided, hey, what's more illustrative/typographic than concert posters? I brought my giant book of gig posters with me for inspiration and began trying to emulate the style. I think it turned out looking like more of an album cover or something, which is ok with me, but I'm happy that I at least tried something different for me.


I picked Futura because 1) it looks great in all caps and 2) it's legible enough that I can have effects going on with it. I always liked the overlapping style and thought it worked nicely to give that poster-like effect. I didn't want to have a whole lot going on with the illustration part since the logo and the text still had to be there, so I just went for a cutout of his hair (and nose ring...a guy with a nose ring?). I wasn't sure if this would make sense since he's probably not that recognizable (like if I did Slash with his tophat, everyone would know what I was doing). So to make up for that concern I tried to create a cohesive texture between the typography and the illustration to give it identity. I like the contrast of the grungy texture with the clean, uniform lines of Futura. I think it creates a nice push and pull with the typography and the art. There's also texture in the yellow background (I don't know if you can tell since it's just a screenshot) which creates another layer of contrast/cohesiveness with the bold color vs. the texture.

I think I could have pushed myself to do something more complex, but I'm pretty happy with the overall effect that I managed to conjure up.

1 comment:

  1. I love it! I saw Rachel getting it ready to go for publish on Sunday and got excited for it. You mention that you could have pushed yourself to do something more complex (which is often times what I think about myself), but sometimes simple is honestly better. Even though it may not be 'complex' design out there, there is still a lot of thought that went into it (which becomes even more evident as you talk about it in your post). That's really important. Awesome job!

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