I had to say it twice in case you thought I was kidding.
Last week, I got a little commission work from a grad student to make a logo for her grant project that she's working on with the Health Department. It's for something called Health Impact Assessments (HIAs). Basically it's a mitigation tactic for minimizing health risks associated with building new infrastructure and stuff. So like if the city proposed to build a new road, they would conduct an HIA beforehand to evaluate how it would affect people's health (i.e. transportation to hospitals, digging up stuff, etc.).
It's kind of an abstract issue since you could have an HIA with anything. But mostly it's about the community, environment and health. So she wanted the greens and blues, kind of natural colors. I'm supposed to come up with 3-5 concepts by the time we get back from break and it's been gruesome just trying to come up with one let alone multiples. I'm not really good at multiples. I kind of come up with one concept and then either build on it or continue to bend and shape it until it becomes something completely different and hopefully better. So this will be a challenge, but hopefully one that will teach me to expand my conceptual thinking.
Here's what I've come up with so far (this is the first one I've done today so bear with me...is it bear or bare? I like thinking of bears rather than naked bodies so we'll go with that):
I wanted to do a kind of overlapping effect since it involves so many different aspects. Then I attempted for the road imagery in the middle to point to a specific area of what they do and the A can be seen as like a big infrastructure or something. I'm trying to play with the H to make it some kind of community imagery or something. I think the black may be a little harsh in the middle, maybe I'll lighten it up to a shade of gray and add a yellow line in between, but I don't want to be too bombarding with the concepts. I'd rather it be subtle. I like logos that make you go "omg I didn't see that!". We'll see if I get to that point of logo work...but look at that Helvetica. So soothing, yet authoritative.
I like the way you're pushing this, but might suggest doing different colors or different sizes, but not both? Hmmm. Maybe a strong green and then slightly transparent blue?
ReplyDeleteAlso - a different color instead of black will also really help, because right not it ... oddly enough, reads as the Twin Towers. I think it's the strong verticality of the two. They'd probably read that way in gray, too. :|
One idea: what about making the word IMPACT the biggest? Or to make it very horizontal (like the bottom half), not have the big letters up above, and have some sort of pictogram next to the letters? Hmm hmm hmmm.
Those are just my thoughts, hope they help some. Good luck! What a tricky assignment!